Advertisers ghosted the news. Are they ever coming back?“News has been under such assault the last few years—it’s sold at a tremendous discount from a CPM standpoint."Claire AtkinsonJul 10, 2025∙ Paid511SharePhoto by visuals on UnsplashMark Penn, the CEO of ad holding company Stagwell, is on a mission to bring skittish marketers back to the news business.Stagwell has committed to increasing overall spend…Continue reading this post for free, courtesy of Claire Atkinson.Claim my free postOr purchase a paid subscription.PreviousNext
