Amazon is ready to eat the video ad market
Prime Video could take in "hundreds of millions of dollars in the US alone."
Get ready for a big shake-up in the ad-supported streaming landscape.
In a matter of weeks, Amazon’s gigantic Prime Video operation will run ads on thousands of its shows for the first time, putting to work all of its learnings from its already ad-supported “Thursday Night Football.”
The company will deliver the kind of scale that ad buyers figure will put Prime Video behind only YouTube in terms of reach and time spent next year.
Keep reading with a 7-day free trial
Subscribe to The Media Mix to keep reading this post and get 7 days of free access to the full post archives.