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Amazon is ready to eat the video ad market
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Amazon is ready to eat the video ad market

Prime Video could take in "hundreds of millions of dollars in the US alone."

Claire Atkinson's avatar
Claire Atkinson
Nov 27, 2023
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Amazon is ready to eat the video ad market
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a phone with the amazon prime logo on it
Amazon’s ad business is set to explode and could crater everyone else.

Get ready for a big shake-up in the ad-supported streaming landscape.

In a matter of weeks, Amazon’s gigantic Prime Video operation will run ads on thousands of its shows for the first time, putting to work all of its learnings from its already ad-supported “Thursday Night Football.” 

The company will deliver the kind of scale that ad buyers figure will put Prime Video behind only YouTube in terms of reach and time spent next year. 

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