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The Media Mix

Cannes: The Critics Loved It But Will It Sell?

The jury went for movies about ordinary people battling life under dictatorships.

Claire Atkinson's avatar
Claire Atkinson
May 25, 2025
∙ Paid
a very tall building sitting on the side of a road
Photo by Mony Misheal on Unsplash

An investor had a dilemma at Cannes. He told me he wanted to back movies that could win a mainstream audience but get their lift-off by capturing hearts on the film f…

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