The Media Mix

The Media Mix

Guest Opinion: The Media Wars Are No Longer Creative. They’re Financial and the NFL Will Decide the Winners.

"As artificial intelligence accelerates, owning vast libraries of film, television, and sports content isn’t just about monetization—it’s about training the next generation of models."

Dec 16, 2025
∙ Paid

By Jonathan Miller

About a decade ago, Netflix made a realization that quietly but permanently rewired the media business: the future of entertainment would not be won by creativity alone, but by capi…

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