Here’s Why Busy Adults Are Making the Switch to Functional Gummies
VIVAZEN taps into the trend with plant-based gummies that taste great and have functional benefits
PHOENIX, AZ -- From busy parents to high-performing professionals, today’s adults are looking for wellness products that are effective, convenient, and taste great — and they’re finding that in some functional gummies. As the functional supplement market evolves, gummies are seeing explosive growth — and VIVAZEN®, the plant-based wellness brand trusted by millions, is leading the charge with the launch of its new botanical gummy line. This expansion and focus on flavor is well timed. According to NielsenIQ, U.S. functional gummy sales surged over 74% from 2020 to 2023, outpacing nearly every other supplement format.
“Our customers want relief that fits into real life,” said Bryan Derr, COO at VIVAZEN. “Our new gummies offer targeted benefits for focus, calm, and mood support — in flavors you actually crave, and in a format that goes where you go.”
VIVAZEN Botanical Gummies come in three functional formats, each with scientifically informed formulations and real consumer demand:
Energy + Focus (Berry Bliss): A bright, uplifting blend designed to help you power through workouts, projects, or long days.*
Stress Relief (Cider Crush): A soothing mix of botanicals that aims to support the body’s natural response to stress—ideal for workdays, traffic, or life in general.*
Relax + Unwind (Citrus Chill): Calming ingredients that users report helps to turn down the mental static and create a sense of calm in 20 minutes or less.*
Why busy adults are loving the gummy format:
Grab-and-go packs for backpacks, desks, or glove compartments
Flavor-forward formulas with no medicinal aftertaste
No measuring, no mixing, no mess — fast results you can feel
Early customer reviews say it all:
“Finally, something that actually tastes good and works.”
“These are part of my daily wind-down — I keep a pack in my bag.”
“More effective than other calming gummies I’ve tried. I'm sold.”
VIVAZEN’s expansion into gummies reflects a broader shift in wellness behavior: today’s consumers are rejecting one-size-fits-all supplements in favor of targeted, enjoyable formats that can seamlessly fit into fast-paced lifestyles. With a decade of trust behind its botanical formulations, VIVAZEN is primed to lead in this space — combining time-honored herbal wisdom with modern delivery formats.
VIVAZEN Botanical Gummies are now available at feelgreatbotanics.com and at select retail partners nationwide. A variety pack is also available to help first-time users find their ideal fit.
About VIVAZEN
For over a decade, VIVAZEN has delivered trusted, high-quality botanical supplements that provide people with functional wellness without compromise. Rooted in centuries of herbal wisdom and backed by modern innovation, VIVAZEN is a functional, feel-good alternative for those who want to live—and feel—on their own terms. Join the millions who trust VIVAZEN to Feel Great™ naturally, and visit feelgreatbotanics.com.
Disclaimer
VIVAZEN products are not intended to diagnose, treat, cure or prevent any disease and these statements have not been evaluated by the FDA.
Media Contact
Paloma Lehfeldt
press@vivazen.com
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SOURCE: VIVAZEN
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