The Media Mix
The Media Mix with Claire Atkinson
How Will Smith is building the "biggest indie studio" out there.
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How Will Smith is building the "biggest indie studio" out there.

Claire Atkinson takes a look at how Will Smith's production company, Westbrook Media, makes social media a priority, the impact of the notorious Oscar slap, and the possible AI "hype cycle." Westbrook Media's Brad Haugen talks about the writer strike impact, Barbie branding, and the aftermath of Will Smith's slap moment, Then Jasmine Enberg with Insider Intelligence talks about the future of social media and gives her thoughts on how social media creators don’t need brands but brands need creators. To stay in the mix subscribe to The Media Mix newsletter and follow this podcast. 

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The Media Mix
The Media Mix with Claire Atkinson
Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective. 
The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios.