Claire Atkinson takes a look at how Will Smith's production company, Westbrook Media, makes social media a priority, the impact of the notorious Oscar slap, and the possible AI "hype cycle." Westbrook Media's Brad Haugen talks about the writer strike impact, Barbie branding, and the aftermath of Will Smith's slap moment, Then Jasmine Enberg with Insider Intelligence talks about the future of social media and gives her thoughts on how social media creators don’t need brands but brands need creators.