IMAX top marketer predicts more "Barbenheimers."

Denny Tu on how IMAX turned every stone to support Oppenheimer and film tracker David Herrin on the changing tastes of movie-goers. Listen on the latest podcast.

Two very different movies, “Barbie” and “Oppenheimer,” have propelled movie lovers off the couch and back to the cinema, particularly older women who were reluctant to return after the pandemic. 

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