Out of Home Advertising Continues Momentum with Record-Breaking Quarter and First Half Growth

Political OOH ad spend at all-time high, driven by mass reach, location-based targeting and resonance with younger and multicultural audiences

WASHINGTON, DC -- Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out …