Ribeye Accepts Strategic Investment from Tatari and Adds Philip Inghelbrecht to Board of Directors, Signaling Next Phase of Growth for Both Companies
Inghelbrecht’s experience and appointment reinforces Ribeye’s commitment to modernize local media advertising with senior leadership and underscores Tatari's expanding role in the TV ecosystem
NEW YORK, NY -- Ribeye Media, a provider of programmatic advertising solutions designed specifically for local media companies, has appointed Philip Inghelbrecht, CEO and co-founder of Tatari, a leading technology company modernizing TV advertising, to its board of directors.
Amid growing industry buzz, Ribeye is entering a new phase of accelerated growth fueled by record-breaking revenue, new product releases, rapid expansion into new market segments and a strategic investment from Tatari — driven by the widespread adoption of its end-to-end advertising platform for local advertisers, delivering a unified alternative to fragmented point solutions.
Inghelbrecht is widely known as a co-founder of Shazam, one of the world’s most iconic music discovery apps. His background spans high-growth startups and major tech platforms, including leadership roles at TrueCar, Google/YouTube and Boomerang. Since founding Tatari in 2016, Inghelbrecht has led Tatari to become one of the leading ad platforms for buying and measuring TV ad campaigns, attracting over 400 brand partners and securing platform licensing agreements with more than 60 agencies.
“Philip has built companies that redefine entire industries,” said Joe Marino, CEO and co-founder of Ribeye Media. “We’re honored to have his strategic insight and entrepreneurial firepower on our board. This investment from Tatari is a testament to Ribeye's momentum and will significantly help us accelerate our business even further, enabling us to ensure local media companies and agencies are able to compete and thrive in today’s advertising ecosystem.”
The impact of CTV is even more pronounced in local TV advertising, said Inghelbrecht. Ribeye is building the kind of infrastructure that unlocks real power for local media sellers and agencies — bringing clarity, automation and scale. Our investment in Ribeye underlines our commitment to modernizing the infrastructure for TV advertising at all levels. I’m honored to work with Joe to help shape local TV for the future.”
About Ribeye Media
In contrast to the point solutions that dominate the industry, Ribeye unites premium programmatic inventory, transparent pricing and white-glove support with intuitive technology that streamlines every step — from planning and activation to measurement and attribution. The result: local sellers and agencies can compete — and win — in digital advertising under their own trusted brands, with the efficiency, scale and sophistication of enterprise-grade platforms. For more information, visit www.ribeye.media.
About Tatari TV
Tatari is building the infrastructure to modernize TV advertising for brands, agencies and publishers. Our clients include Calm, Tecovas and Chime. Tatari has been recognized by Business Insider as one of the hottest ad tech companies, by AdExchanger as the most innovative TV ad tech and by Digiday as the best CTV ad platform. The company is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit www.tatari.tv.
Media Contact
Jennifer Scilabro
jenn@ribeye.media
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SOURCE: Ribeye Media
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