The Media Mix
The Media Mix with Claire Atkinson
Sun Valley: The Potential Sale of BET & why brands love Paris Hilton.
0:00
-27:31

Sun Valley: The Potential Sale of BET & why brands love Paris Hilton.

What is Sun Valley and what deals are on the table? Could CNN be spun off? Is BET up for grabs? Those are some of the questions Claire Atkinson tackles in this episode of The Media Mix. Fox Business Network's Charlie Gasparino lays out the potential moves being discussed, plus why he once got kicked out of the prestigious event. Then NPR's Eric Deggans explains the players involved in the potential sale of BET; could this deal be decided on at Sun Valley? Plus, Medialink CEO Michael Kassan weighs in on the power of Paris Hilton. All this and more in The Media Mix newsletter. Be sure to subscribe to the podcast and newsletter. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

0 Comments
The Media Mix
The Media Mix with Claire Atkinson
Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective. 
The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios.