The Media Mix

The Media Mix

The Former CBS News Boss Bootstrapping a Women’s Sports Start-Up.

Christy Tanner is ready for a FAST fight to get more data from the platforms and put women's sport on the map. Plus streaming is almost half of all viewing now.

Claire Atkinson's avatar
Claire Atkinson
Aug 19, 2025
∙ Paid
Image courtesy Nielsen.

This weekend, I plugged in a new Roku device and fell into a Cambrian sea of streaming channels, all 1,600 of them. These free ad-supported streaming TV channels, dubbed FAST, …

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