As WPP shrinks and IPG disappears into Omnicom, can Madison Avenue preserve the legacy of the creative ad agencies?
GREAT, but painful-to-read summary. Are many so dependent on TECH and engineering ROI-that pure creativity is running out of oxygen?
Just talked to a source who mentioned that we are forgetting the importance of creative ads that influence that “first buying decision,” - brand choices that stick for a lifetime.
GREAT, but painful-to-read summary. Are many so dependent on TECH and engineering ROI-that pure creativity is running out of oxygen?
Just talked to a source who mentioned that we are forgetting the importance of creative ads that influence that “first buying decision,” - brand choices that stick for a lifetime.