Will.i.am: Brands will speak with their own personalities.

On the podcast: Futurist Will.i.am imagines how brands might talk to us from the shelves with their own personas. Plus, Mark Penn on why AI will prompt companies redo all their communications.

The sun is out, there’s fresh coffee and Lenotre pastries, and I’m sat outside a chateau in Cannes surrounded by bougainvillea. I’m here listening to Will.i.am expound on the future of AI. “I’ve been…