The Media Mix
The Media Mix with Claire Atkinson
Why Podcasts Are Becoming the New Pilots for Streaming Plus How One Company is Building its U.S. Business with a Mexico-First Mindset
0:00
-29:17

Why Podcasts Are Becoming the New Pilots for Streaming Plus How One Company is Building its U.S. Business with a Mexico-First Mindset

How podcasts are becoming the start of the entertainment pipeline joining books as a force behind films and television shows. Claire Atkinson talks with the co-founders of one of the largest global podcast networks, Sonoro Media. Why Joshua Weinstein says there is an “intriguing nuance that is transforming the industry.” Plus Camilla Victoriano on why they are focusing on content for the “underserved and unempowered in traditional Hollywood models.” For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta

For more on Sonoro Media visit: https://sonoromedia.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

0 Comments
The Media Mix
The Media Mix with Claire Atkinson
Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective. 
The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios.