AI is coming to next year's Super Bowl commercials. Claire Atkinson turns to Goodby, Silverstein & Partners, a creative agency based out of San Francisco and New York, and talks with co-chair Jeff Goodby and Chief Creative Officer, Margaret Johnson. Here's what they have to say about how the Hollywood strikes are impacting SuperBowl and how AI will hit entry level jobs in the industry. They also share what it was like recreating Salvador Dali, plus why they aren't impressed with Threads. For more from The Media Mix subscribe to the podcast and substack click on the link. You can also reach the team to pitch ideas at themediamixus@gmail.com.
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How one big Super Bowl ad agency is embracing A.I.