The Media Mix

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YouTube is devouring TV nets around the world. Their choices: capitulate or collapse
Plus all the MIPCOM CANNES news and photos.
 • 
Claire Atkinson
News UK angry about ITV drama "The Hack."
Plus shifts on Madison Avenue create a new lane for Havas and Horizon.
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Claire Atkinson
Fox in talks for a slice of TikTok, the newsroom of America's youth.
China once shut out Rupert Murdoch, looks like he's getting the last laugh.
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Claire Atkinson
The Former CBS News Boss Bootstrapping a Women’s Sports Start-Up.
Christy Tanner is ready for a FAST fight to get more data from the platforms and put women's sport on the map. Plus streaming is almost half of all…
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Claire Atkinson
Paramount: Everything we know so far.
Can a very rich and successful movie maker and a very rich and successful private equity chief transform a laggard media company into a Tiffany tech…
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Claire Atkinson
Rupert v Donald. What will the Epstein story bring next?
First Elon, now Rupert. Donald Trump is losing his most powerful media allies. In the colosseum of modern media, titans are sharpening their swords.
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Claire Atkinson
Trump-friendly Teamsters could still object to Paramount merger: Exclusive
Ellison's Skydance faces another challenge in getting Paramount merger approved
Published on JoshOnBusiness (JOBs) • 
Advertisers ghosted the news. Are they ever coming back?
“News has been under such assault the last few years—it’s sold at a tremendous discount from a CPM standpoint."
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Claire Atkinson
The Slow Death of the Ad Holding Co.
As WPP shrinks and IPG disappears into Omnicom, can Madison Avenue preserve the legacy of the creative ad agencies?
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Claire Atkinson
The Media Mix
The Media Mix
I report on what's happening in communications. I'm also the author of a new upcoming biography on Rupert Murdoch. You can find me on one side of the Atlantic or the other.
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© 2025 Claire Atkinson
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