The Media Mix

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Paramount: Everything we know so far.
Can a very rich and successful movie maker and a very rich and successful private equity chief transform a laggard media company into a Tiffany tech…
 • 
Claire Atkinson
Rupert v Donald. What will the Epstein story bring next?
First Elon, now Rupert. Donald Trump is losing his most powerful media allies. In the colosseum of modern media, titans are sharpening their swords.
 • 
Claire Atkinson
3
Trump-friendly Teamsters could still object to Paramount merger: Exclusive
Ellison's Skydance faces another challenge in getting Paramount merger approved
Published on JoshOnBusiness (JOBs) • 
Advertisers ghosted the news. Are they ever coming back?
“News has been under such assault the last few years—it’s sold at a tremendous discount from a CPM standpoint."
 • 
Claire Atkinson
1
The Slow Death of the Ad Holding Co.
As WPP shrinks and IPG disappears into Omnicom, can Madison Avenue preserve the legacy of the creative ad agencies?
 • 
Claire Atkinson
2
The Paramount merger is a mess. Can an FCC rule change save it?
Major shareholder Mario Gabelli weighs joining the NYC pensions' case against Paramount & Skydance. Edgar Bronfman Jr. gets ready to testify.
 • 
Claire Atkinson
The dark lord of Silicon Valley
Peter Thiel enters the chat
Published on How to Survive the Broligarchy • 
Cannes: The Critics Loved It But Will It Sell?
The jury went for movies about ordinary people battling life under dictatorships.
 • 
Claire Atkinson
The Gist, a female-founded sports newsletter, is ready for its break-out moment.
Women’s sports are hot, the media that covers it isn't far behind.
 • 
Claire Atkinson
2
The Media Mix
The Media Mix
I report on what's happening in communications. I'm also the author of a new upcoming biography on Rupert Murdoch. You can find me on one side of the Atlantic or the other.
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